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YE CHENGLIN (CLARENCE)

PERFORMANCE CREATIVE DESIGNER | GROWTH VIDEO | PAID SOCIAL

China (UTC+8) | Open to Remote / Greater Bay Area | +86 137 1911 3230 | clrenceye1@gmail.com

Portfolio: icheerlam.github.io

叶承霖（CLARENCE）

效果创意设计师 | 增长视频 | 付费社交广告

中国 UTC+8 | 远程 / 大湾区 | +86 137 1911 3230 | clrenceye1@gmail.com

作品集：icheerlam.github.io

PROFILE

  • Performance creative designer with 2 years of full-time experience producing data-informed paid-social creative for consumer apps, plus earlier game user-acquisition and brand-design experience.
  • Combines motion and video production, A/B testing, rapid iteration, and AI-enabled workflows; turns campaign feedback into stronger hooks, clearer CTAs, tighter pacing, and longer creative lifecycles.

个人简介

  • 拥有 2 年消费者 App 效果广告创意全职经验，基于投放数据制作付费社交素材；此前亦有游戏买量和品牌设计经验。
  • 结合动效与视频制作、A/B 测试、快速迭代及 AI 工作流，使用 LibTV、可灵、即梦、Claude、Codex，将投放反馈转化为更有效的开场 Hook、更清晰的 CTA、更紧凑的节奏和更长的素材生命周期。

SELECTED IMPACT

  • Lead and supporting creatives contributed to campaigns with RMB 1.53M in spend and +20% annual media-efficiency improvement.
  • Frameit creative work across seven accounts was associated with US$245K+ in spend, 167K+ installs, and 5,700+ paid conversions.

代表成果

  • 主导及协作创意所支持的广告活动累计消耗人民币 153 万元，并与年度媒体投放效率提升 20% 的结果相关。
  • Frameit 七个账户的创意工作对应超过 24.5 万美元消耗、超过 16.7 万次安装及超过 5,700 次付费转化。

FULL-TIME EXPERIENCE

Guangzhou Jiahua Information Technology Co., Ltd.Performance Video Editor (Paid Social Creative)Jul 2024 - Jul 2026
  • Created the annual Top 1 video, which supported RMB 220K+ in spend and 26.9% of paid conversions in its campaign set; follow-up variants supported RMB 95K and RMB 85K in spend.
  • Built a variation workflow across hooks, BGM, frame selection, end cards, and de-duplication. Lead creatives contributed to RMB 1.53M in annual domestic spend, while CTA optimization improved single-creative ROI by 15% and supported a 20% annual media-efficiency improvement.
  • Produced Frameit creative for seven accounts associated with US$245K+ in spend, 167K+ installs, and 5,700+ paid conversions; supported Instagram growth from 32K to 51K followers.

全职经历

广州家画信息技术有限公司效果广告视频剪辑师（付费社交创意）2024 年 7 月 - 2026 年 7 月
  • 制作年度 Top 1 视频，支持超过 22 万元消耗，在对应 campaign set 中付费转化占比 26.9%；后续两个裂变版本分别支持 9.5 万元和 8.5 万元消耗。
  • 建立覆盖开场 Hook、BGM、抽帧、结尾卡与去重的裂变流程。主导素材为年度国内 153 万元广告消耗提供支持；CTA 优化使单条素材 ROI 提升 15%，并支持年度媒体投放效率提升 20%。
  • 为 Frameit 七个账户制作创意，相关结果包括超过 24.5 万美元消耗、超过 16.7 万次安装和超过 5,700 次付费转化；协助 Instagram 粉丝从 3.2 万增长至 5.1 万。

INTERNSHIP EXPERIENCE

Guangzhou Tianyou Network / Boguan Information TechnologyGame User-Acquisition Video Production InternDec 2023 - Jun 2024
  • Produced performance-video assets for titles including Infinite Borders and The Condor Heroes, adapting scripts, gameplay capture, and edits for Korea and Southeast Asia.
  • Used market research, campaign data, and A/B testing to iterate video structures; supported a 1.8% conversion rate and creative with a 20% longer paid-distribution life than the average.

实习经历

广州天游网络 / 博冠信息科技游戏买量视频制作实习生2023 年 12 月 - 2024 年 6 月
  • 为《率土之滨》《射雕》等项目制作效果视频素材，面向韩国与东南亚市场调整脚本、游戏录屏及剪辑表达。
  • 结合市场调研、投放数据和 A/B 测试迭代视频结构；支持广告实现 1.8% 转化率，核心素材的付费投放生命周期较平均水平延长 20%。

EARLIER BRAND EXPERIENCE

MobvistaBrand Design InternSep 2023 - Dec 2023
  • Delivered 13 sets of posters, key visuals, and motion assets across 3 campaigns, supporting +5% brand exposure and +2.4% content conversion.

早期品牌经历

Mobvista品牌设计实习生2023 年 9 月 - 2023 年 12 月
  • 为 3 场营销活动交付 13 套海报、主视觉及动效素材，支持品牌曝光提升 5%、内容转化提升 2.4%。

AI CREATIVE PROJECT

  • Built an AI-assisted creative comparison tool that applies weighted review criteria across hook strength, information density, scene style, interaction design, and platform fit.
  • Combined LibTV, Kling, Jimeng, Claude, Codex, and vibe-coded prototypes to support creative review and production workflows; positioned the tool as decision support, not a CTR predictor.

AI 创意项目

  • 搭建 AI 辅助创意对比工具，按权重评估开场吸引力、信息密度、场景风格、互动设计与平台适配度。
  • 结合 LibTV、可灵、即梦、Claude、Codex 与氛围编程原型，辅助创意审核和生产流程；该工具用于决策支持，而非预测 CTR。

SKILLS & EDUCATION

  • Creative: After Effects, Premiere Pro, Photoshop, CapCut, Figma, Blender; motion design, video editing, paid-social variation, and A/B testing.
  • AI and prototyping: LibTV, Kling, Jimeng, Claude, Codex, AI video workflows, and vibe-coded prototypes.
  • Education: Animation, Guangdong University of Technology, 2024.
  • Languages: Chinese, Cantonese, English (CET-6).

技能与教育

  • 创意工具：After Effects、Premiere Pro、Photoshop、剪映、Figma、Blender；动效设计、视频剪辑、付费社交素材裂变与 A/B 测试。
  • AI 与原型：LibTV、可灵、即梦、Claude、Codex、AI 视频工作流与氛围编程原型。
  • 教育：广东工业大学动画专业，2024 年毕业。
  • 语言：普通话、粤语、英语（CET-6）。